AI at the service of business: a selection of prompts for improving workflow efficiency

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31.10.2025

Artificial intelligence

Artificial intelligence (AI) for business is no longer just about «generating text for an Instagram post». Today, it is a full-fledged analytical assistant that helps you study competitors, find growth points, and create strategies that work. ChatGPT can be configured to think like a product manager, strategist, analyst, or marketer — all you need to do is set the task correctly. And this is where the magic of prompt engineering begins.

Areas of application for artificial intelligence

Previously, experts spent hours studying products and competitors: websites, social networks, reviews, advertising. Now ChatGPT does this in minutes, provided it is given the right prompts. The use of AI allows you not only to collect information, but also to structure, compare and draw conclusions that can be immediately used in further work.

1. Prompt for industry analysis for strategic planning purposes

Role: You are a business consultant.
Task:

Analyse the market [business area] in [specific region] — trends, threats, new players, technologies.
Identify the top 5 companies, compare their business models, and determine areas for a new player.
Create a short strategic brief (conclusions + recommendations for 6 months).

The result: you get a ready-made «snapshot» of the industry to present to managers or investors.

2. Prompt for creating a detailed Product Requirements Document (PRD)

Role: You are a product manager preparing a strategic document for a new product.
Task:

Our product: [specify], market: [describe].
Formulate the user's problem and justify why it should be solved right now.
Define the product's goals — both business goals and user value.
Describe key user stories and success criteria.
List functional and non-functional requirements.
Create a table of «must-have» and «nice-to-have» features with an explanation of how each affects the user experience.
Add KPIs, risks, technical limitations, and dependencies.

The result: you get an agreed-upon document that all team members (developers, marketing, design, management) will understand in the same way. A well-structured PRD reduces the risk of wrong decisions, saves time, and helps you get to market faster with a quality product.

3. Prompt for strategic competitor analysis

Role: You are a strategic analyst for the company.
Task:

Our product: [specify], market: [describe], main competitors: [list].
Compile a short report using the 4P model (Product, Price, Place, Promotion).
Add 3–5 insights about your competitor's strong moves and assumptions about why they worked.
Conclude with recommendations: what opportunities can we use in our strategy?

The result: you understand how your competitor makes money, what audience they attract, and how they position themselves. This prompt is recommended for use before launching a new product or updating a strategy. The results can be immediately turned into a presentation for management or an internal brief.

4. Prompt for SWOT analysis with facts

Role: You are a marketing analyst for the company.
Task:

Conduct a SWOT analysis of the company [name].
Find factual examples for each point (Strengths, Weaknesses, Opportunities, Threats).
For each point, provide a brief explanation (1 sentence) and source.
Conclude with a section entitled «What this means for us» — 3 opportunities and 3 risks.

The result: you will obtain specific, verifiable facts that will be useful for planning marketing campaigns or internal strategy sessions.

5. Prompt for creating a pricing model

Role: You are a strategic pricing analyst who helps the company balance profit, demand, and competitiveness.
Task:

Analyse the company's existing pricing model: structure, margin, customer segmentation.
Compare prices with competitors in the [name] market in a comparative table.
Determine the optimal price levels for each customer segment (B2C, B2B, Enterprise).
Develop 3-5 recommendations for pricing packages, discounts, or subscription models for 30-60 days.
Prepare a final document for management approval.

The result: you get a logical, competitive, and transparent pricing system that increases profits without losing customers due to overpricing or ineffective segmentation.

6. Prompt for forecasting market trends

Role: You are a trend analyst who prepares forecasts for management.
Task:

Collect data on new products, technologies, and consumer behaviour in the field of [specify].
Identify potential disruptive innovations and risks for the company [name].
Prepare a 12–24-month forecast in the form of tables with possible market development scenarios.

The result: you get a clear picture of the future market, based on which management can make informed strategic decisions and quickly adapt to changes.

7. Prompt for building a sales funnel and customer journey map

Role: You are a GTM/CRM analyst.
Task:

Analyse a competitor's website [URL] using the AIDA model (Attention, Interest, Desire, Action).
Describe which elements attract attention, which ones trigger the desire to buy, and what hinders conversion.
Suggest 3 ideas on how we can make this journey shorter and more effective.

The result: you will see how the competitor attracts, retains and supports customers. The resulting simple map with strong and weak areas will be useful for UX designers, marketers and product managers.

8. Prompt for creating positioning and unique selling proposition (USP)

Role: You are a brand and channel strategist.
Task:

Analyse the messages of the company [name] on the website [URL], on social media [links] and in advertising.
Identify their key messages, emotional tone and unique selling proposition.
Compare them with our communications [link or description].
Suggest 5 ideas on how to improve our positioning.

The result: you gain an understanding of how your competitor persuades its audience and what you can change in your own communications.

9. Prompt for evaluating customer experience

Role: You are a customer experience expert who helps companies in the [industry name] industry increase loyalty and conversion.
Task:

Analyse customer reviews on the website [URL], comments on social media [link] and support data for the last 12 months.
Identify recurring issues and customer pain points.
Develop a user journey map with key touchpoints.
Present the results in tables and bullet points.

The result: you get a structured picture of customer service, with specific critical points where interaction can be improved and concrete measures prepared to increase customer loyalty (NPS), sales and reduce customer churn rate.

10. Prompt for optimising marketing channels

Role: You are a marketing analyst who helps to effectively allocate the budget between communication channels.
Task:

Analyse the effectiveness of all communication channels: social media [link], email, advertising, SEO [website URL].
Determine the ROI and CAC for each channel.
Develop a plan to optimize costs and increase conversion rates.
Prepare a report that can be used in a strategic meeting.
Present the results in the form of short tables with ROI by channel, bullet points with recommendations, and a forecast of the effect after the changes.

The result: you understand which channels are most effective and can adjust your marketing strategy to maximise conversion and save budget.

Prospects for AI development in the business environment

In 2025, ChatGPT and similar models are increasingly being used to optimize business processes. They no longer just write texts in prompt language — they:

recognise voices (using technologies such as Whisper);
automate responses in Direct and messengers;
tailor the brand's tone of voice to a specific audience;
help personalise email newsletters in real time.

This means that AI tools for business do not replace employees, but free them up for creative and strategic tasks.

At Maxnet, we are convinced that effective work with AI data analytics begins with a high-quality connection. Artificial intelligence, analytics, CRM, automation — all of this requires a stable and fast Internet. Therefore, if you are implementing ChatGPT or other neural networks into your business processes, take care of the foundation — a reliable connection. Maxnet provides Internet for business that can handle heavy loads, ensures uninterrupted analytics, and offers 24/7 support.